Basically, it is normal for ads to be displayed on your screen while using the instagram social media platform. This does not refer to the instagram likes or messages you get from your friends and followers, but rather commercial advertisement content by companies and businesses. This may be annoying to some users. Normally, ads on this platform are sponsored and situated on the top of the screen. If you do not like or just do not want to see the displayed ad, you have the option to remove it from your screen.
To do this, you need to tap on the options button (the three-dot button at the bottom of the ad). This will give you the option to hide the ad and even give feedback for the brand based on how you perceived their message. For instance, you can leave the “I don’t like this image” feedback if you feel that the ad is not organic to Instagram. Hiding an ad will not affect your ability to receive instagram likes for your posts.